NEGATIVLAND – Dispepsi (1997)

Review by: Ali Ghoneim
Album assigned by: Tristan Peterson

Dispepsi is an anti-consumerism, anti-commercial, anti-soft drink record by a group called Negativland. It alternates between sample heavy soundscapes and a couple straightforward songs. The more trad songs parody commercial jingles, which have thankfully gone out of fashion in the 21st century. All I will say about the parodies is that the basic melodies and singsongy vocals get their point across at the expense of enjoyability. Even the mixing on some of lead vocals sounds hollow. I couldn’t tell whether this was meant to reflect the soulless nature of jingles or just the band’s vocal talent; Dispepsi is my first and only Negativland record. “Aluminum or Glass” is the most honest attempt at an unironic tune, and even it sounds way too middle of the road to be memorable.
 
What Negativland is much more adept at is putting together sample-based music. Brooding sax and jittery dance music soundtrack the whole experience, showing that the band has way more musical talent on hand than they let on during the parody tracks. The group samples everything from TV spots, radio jingles, interviews with industry professionals, ad execs, testimonials from regular jacks like you and me to endorsements from famous jacks like Michael Jacks(on). This might all sound incredibly boring and pretentious, and while the latter is certainly true, the end result is actually dazzling –if a bit dizzying at times. The samples are mixed and matched and juxtaposed and repeated and repeated and repeated, but not TOO much. Five different interview samples will start and stop interchangeably, building and dropping threads, weaving them into a cohesive whole remarkable for sample based music, all the while underpinned by a kaleidoscope of shorter samples bursting left and right. It’s as if the Avalanches took a media studies course. It’s blunt and pretentious as hell, but boy does it ever keep your attention. 
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Author: tomymostalas

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